Pay Less For Swag

Love it or hate it it’s a fact, Promotional Product or Swag is a cornerstone of small business marketing.

SWAG aka as Stuff We All Get is one of the best marketing tools available to the small and medium sized business. What you need to know to succeed when buying SWAG.

Let’s face it, we have all gone to a trade show or business event and been handed some swag with a business logo on it. Often we leave the event and toss it in the trash. Why is this?

The reasons some SWAG ideas work and some do not are simple yet poorly understood by most buyers. Here are the top reasons and information you need to know.

Point 1.

Don’t put your logo on something no one wants: Pens, sticky notepads etc. Unless your target markets are your grandparents, the average trade show and b2b recipient does not want, need or even use a pen. Giving a millenial or a Gen xer a pen (sticky note etc)  is like giving a fish a hammer.

To be effective you need to size up your target. What will they keep, use or stare at enough times to have your logo “imprinted in their mind”?

“Giving a millenial or a Gen xer a pen (sticky note etc)  is like giving a fish a hammer”

There is a very famous slogan in the promotional products world, “it takes 7 impressions to make an impression”. This basically means that the recipient of SWAG needs to see your logo on the SWAG at least 7 times to remember your logo.

This means that you do not have to give them something they will keep and cherish forever, it simply means don’t give them something they throwaway as soon as they get out of your site.

“It takes 7 impressions to make an impression”

Point 2.

Don’t be out of touch! A couple of years ago fidget spinners were huge. In fact we sold over 1 million of them in the first six months of 2017. Everyone wanted them and everyone who bought them and used them at trade shows etc were a big hit.People remembered who gave them the fidget spinner.

It was a phenomemon that was short-lived but massive. If you put your logo on a fidget spinner in the spring of 2017 you definitely hit it out of the marketing park. However, it is now 2019. If you are putting your logo on a fidget spinner you are out of touch. What’s HOT Today? 

Point 3.

Stop talking to your local promotional products seller, they are clueless. These are really really nice people for the most part but unfortunately they are doomed just like the newspaper boy is, the taxi service is etc.

According to ASI, the defining body of the promotional products industry the average age of the promotional products DISTRIBUTOR is 58 years old while the average buyers age is 34! There is a huge disconnect. What a millenial buyer is looking for a Promotional Products Distributor will not know where to find it.

People in all walks of life and business do and sell what they are comfortable with. If you were a 58 year old swag merchant would you know where to find a STOJO folding coffee cup? Probably not.

Read “How To Buy Promotional Products for Less”…click here!

What You Should Consider Doing.

It’s easy to knock the old way of doing things but what can you do to save money and be cooler than the competition is always a tougher question. Here are some things I think you should consider before you repeat the same old mistakes at your next trade show or B2b event.

Find out what is trending.

If you are clueless as to what your target market wants here are a couple of great suggestions. Go to Kickstarter or Indie-gogo . These are sites where new ideas are promoted and funded. Often these products already exist and are available to have your logo put on them. If they aren’t yet made look at what they are. For instanceRFID wallets are hot and there are a couple of dozen examples of them already available. If you’d like the promotional product version go to this link.

Buy Factory Direct.

China factory direct is easir and more affordable than you have ever thought. Sites like Tradeshow8.com and CheapBulkSwag.com offer small quantity factory direct trade show swag where they specialize in trend savvy swag. They also offer USA based live customer support. A good idea when dealing with China.

Stop Being So Boring.

Stop with the pens, lanyards, cheap bags, shitty key fobs and such and look at trending ideas like Pop SocketsNuckees, Secrid Wallets, Folding Coffee Cups, Folding Drinking Straws and other “catch the eye ideas!” Check this page for the Top Sellers 

In Closing.

If you want to make the most out of your marketing budget for promotional products (aka SWAG) you need to stop doing the same old same, reconsider who your audience is and adjust your product choces accordingly. Most importantly, stop paying too many middlemen to buy your promotional products. In 2019 you need to go direct.

Below are some great ideas for the millenial buyer. View them all at this LINK 

foldiing moft laptop stand promotional product

foldiing moft laptop stand promotional product

Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Folding Drinking Straw. Save the planet and suck in style with the folding reusable drinking straw

RFID safe leather wallet | Cheap Bulk Swag | Get your logo on it for less!

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Custom wholesale bulk popsocket phone stands. Get your logo on it for less. | Cheap Bulk Swag | Get Your Logo On it

SWAG aka as Stuff We All Get is one of the best marketing tools available to the small and medium sized business. Here is what you need to know to save money and market more effectively.

Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets| Cheap Bulk Swag | Get Your Logo On it

Save Money On Swag

Save Money When Buying Promotional Products.

In 2019 saving money on your trade show or b2b promotional swag is easier than ever.

The world of promotional products (aka swag) is both changing and stuck in the 1980’s. If you are small to medium sized business owner looking to save money on your marketing budget and to increase your ROI on promotional products this short post is a good place to start.

The Promotional Products Industry is Stuck in the 1980’s.

Believe it or not, according to ASI, the promotional products industry experts, they recently stated that ” a full 48% of all promotional product distributors were nearing retirement having started their career in the 1980’s.

ASI also stated in the same article that the current buyer of promotional products average age is 36. Their is huge disconnect going on between the buyer group and seller group.

ASI is obviously worried that their business model is under attack by the internet much like many other old-school business models such as newspapers, radio, traditional TV etc.

What is the ASI promotional products business model?  Click Here. 

The New Age of Buying Promotional Products.

In 2019 if you are still buying your promotional products (aka SWAG) from your local distributor you are paying way too much and probably not getting the best in trending swag.

In 2019 there are a number of ways a end user for promotional products can save up to 60% on the trade show and b2b promotional product giveaways. Here are a few ideas and some insider information.

Alibaba

For those who do not know what Alibaba is imagine E BAY and Amazon combined and then doubled in size. Alibaba is the portal to Chinese products where you can find virtually anything both with a logo and without. For the adventurous buyer this is a great place to start.

The downsides for most USA customers on Alibaba is as follows:

You’re too small to matter: Unless you are a regular importer and spend significant money with China your inquiry (and perhaps your money) may get lost.

The Supplier is a Scammer: A few years ago Alibaba CEO Elvis Lee ( I cannot make this stuff up) ran a scam on Alibaba. Read the NY Times article.  

English in not the Suppliers first language: Now before anyone calls us racist etc understand we speak both languages (English and Mandarin) and understand how difficult it is to understand what one side wants when only 1 language is spoken.

Hybrid Factory Direct

For those who want the price advantage of a factory direct price and solution there are a small handful of USA based promotional products suppliers who have English speaking US based customer service, US banking and the safety of ordering factory direct from the safety of an American business.

These Hybrid Factory Direct suppliers are most often niche-specific, they specialize in a specific area of the market.

The advantages of HFD is simple.

They have the best price on their specialty: Almost without fail I have found that HFD suppliers are on pont when it comes to price and style. Their buyers grind out great prices and know which styles are trending.

They depend on you, not the other way around: HFD supplers do what they do best because they respond quickly and accurately. Simple.

Credit card payment vs bank transfer to China: This is a no brainer, China direct requres wire transfer upon placement of the order and HFD will take your credit card. Credit care payment is super safe. Read more.

Who are the best Hybrid Factory Direct Suppliers.

The following are just a few of the best at this. For more info call us at 1-888-908-6932 or email [email protected] 

Trade Show 8: Trade show 8 specializes in Geek Swag. POPZ phone stands, Folding Laptop stands and More are their specialty. Click to see. 

Flash Bay: Flash Bay is the source for flash drives and memory tech. Click to see. 

Cheap Bulk Swag: CBS specializes in patent free knock offs of items at retail that can have your logo on them. Things like inexpensive Popsockets. Click to see. 

Promo Crunch: PC is very specialized in designing and delivering custom shaped USB’s and Power Banks. Click to see. 

What are the Top Trending Ideas for your logo in 2019!

Below are just a few of the best sellers you will find at Tradeshow8. View All. 

Get your logo on Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Get Your Logo on Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets|

Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Get your logo on RFID wallet and credit card holder. Promotional products for the adventurous marketer

RFID wallet and credit card holder. Promotional products for the adventurous marketer

Get your logo Cheap bulk wholesale infinity cubes | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Get your logo Cheap bulk wholesale infinity cubes | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Cheap bulk wholesale popsockets | Get your logo on it for less!| Promotional Popsockets| Trade show 8

Get your logo on wholesale factory direct Nuckee phone stands. Get your promotional products below wholesale.

Wholesale factory direct Nuckee phone stands. Get your promotional products below wholesale.

Get your logo on bulk wholesale promotional products direct from the factory. Laptop pocket.

Bulk wholesale promotional products direct from the factory. Laptop pocket.

Get your logo on stainless steel drinking straws Bulk promotional product, folding collapsible drinking straw. Get your logo on it for less.

stainless steel drinking straws Bulk promotional product, folding collapsible drinking straw. Get your logo on it for less.

Folding Drinking Straw is Hot at Trade Shows!

Folding Drinking Straw is Hot at Trade Shows!

As we move into the trade show season we are often asked “what will be the next hot idea that will keep them coming to our trade show both?”

Each year our team of trend experts researches and sources world-wide to find the latest in trending promotional product swag. Stuff that our clients gave get their logo on to hand out at trade shows, b2b marketing events and customer recognition initiatives.

Without a doubt one of our top 2 or 3 products for spring 2019 is the folding final drinking straw.

Wholesale bulk logo folding reusable drinking straw. Final straw folding drinking straw for promotional marketing.

It all started on Kickstarter.

Final straw was a huge success on Kickstarter raising over 2 million dollars in its intial offering. This retail ready product sells for $25 which is obviously far too expensive to use as a trade show promotion.

Our bulk wholesale price is far more in line with the promotional product industry with minimum order price including shipping, free 4 color logo and all set up costs clocking in under $5.

Wholesale bulk logo folding reusable drinking straw. Final straw folding drinking straw for promotional marketing.

To Get More Information?

To find out how you can get this amazing promotional product, the folding drinking straw, for your next event email us or call

HELP IS HERE!  CALL US @ 1-888-908-6932 -We Ship World-Wide!

Wholesale bulk logo folding reusable drinking straw. Final straw folding drinking straw for promotional marketing.

 

Top Trending Promotional Products. Spring 2019.

The Top 3 Trending Promotional Products for 2019!

Promotional products are oftem maligned as being cheap and trashy however promotional products (aka swag) plays an important part in the business world’s overall marketing strategy.

Clocking in at 27 Billion US dollars per year the promotional product business is no slouch in the advertising game.

In fact, promotional swag occupies a critical link in the marketing paradign of business from the smallest mom and pop to the largest international conglomerates.

Bulk promotional popsocket phone stands. Get your logo on it for less.

What is Swag?

Swag is basically any product that has the clients logo on it. This logo’d product is then usually given away to customers and potential customers in an effort to make “impressions on the client of their logo”.

It take 7 impressions to make an impression.

There is an adage in the marketing world that “it takes 7 impression to make an impression!” In short this means that your eyeballs need to see your logo 7 times or more to have it imprinted in their mind.

There is a certain Pavlovian response about branding and response. The big brands do this religouly while smaller brands with a “loosely defined” brand indentity do it less rigidly. This needs to change if you own or market a business and want to succeed.

All brands need to imprint on their customers and their potential customers if the want to survive. The imprinting of their brand makes the customer/potential customer think of them before they think of someone else or some other brand. It is that simple.

Wholesale bulk logo folding reusable drinking straw. Final straw folding drinking straw for promotional marketing.

The role of Swag.

Swag’s role is simple. It is to give the buyer something inexpensive, that can have their logo on it that the recipient will look at at least 7 times , getting the much vaunted 7 impression to make 1 impression logic.

In the past the best things were items such as pens and paper products. These “evergreen products” are now on the way out of favor due to issues such a new digital lifestyle etc.

What is now hot in promo are products found to be trending at retail and found on sites like Kickstarter.

These new products may seem less functional than in the past promotional product ideas but that is because we do not all think like the new millenial mindset.

The first real product to take the swag world by storm in this new way was the fidget spinner. We sold millions of logo’d fidget spinners over the course of about 9 months and our customers were ecstatic. We were able to give them a treending product with their logo on it that EVERYONE wanted. The 7 imprint/1 impression idea was firmly made.

Fidget Spinners are now dead!

Wholesale imprinted bulk popsocket phone stands. Get your logo on it.

So what is trending now?

Your smartphone is the next battleground for your eyeballs. Popsockets, Nuckees and a whole array of other stands, grips and non-digital phone accessories are hot.

Here are a few ideas……

Bulk wholesale Nuckee phone stand and holder. Get your logo on a Nuckee for less.

 

Bulk wholesale Nuckee phone stand and holder. Get your logo on a Nuckee for less.

Bulk popsockets for business marketing. Wholesale factory direct promotional products. Get your logo on it for less.

New Promo Ideas for Spring 2019

New Promo Ideas for Spring 2019.

In an effort to stay on point and on trend twice a year we do a new product launch of new and exciting promotional products for the tradeshow and b2b marketing world.

We concentrate on ideas that bring eyeballs to your logo and catch the imagination. Each year we take these ideas to some exotic location to photograph. This year we went to the island of Montserrat.

  1. The POPZ phone grips. Popularized by such ideas as the Popsocket, Nuckee and a whole host of other great ways to get your logo on the clients smartphone.

popz phone stand and pop socket style media grip promotional product

2. The folding reusable drinking straw. Save the planet, slurp like a pro.

folding drinking straw tradeshow 8 promotional product

3. Folding silicone coffee cup. Get fun, get weird, get eyebals on your logo with a folding coffee cup.

folding coffee cup promotional product tradeshow 8

4. Folding water bottle. Folding stuff is hot, hot hot. Get your logo on a folding water bottle.

folding water bottle tradeshow8 promotional products

5. Custom Sunglasses. New to our little family the coolest in factory direct logo’d sunglasses.

custom promotional sunglasses tradeshow 8

For more information on prices, availability and samples please email Sloan or call her at 1-888-908-6932

3 Great Tradeshow Ideas Under 2 Dollars

Tradeshow Giveaways Under $2 Are Hard To Find.

Here’s 3 ideas under 2 Bucks that will make it work.

Tradeshows are a great way to up your brand game but you need a way to engage the customer and to keep your brand front and foremost in their minds.

Its easy to get people to come to your booth if you’re giving away something expensive. For instance if you gave everyone at your booth a leather jacket with your logo on it you would have a line up around the block. You’d also go broke.

So the trick to getting people to come to your booth and to leave your booth with something they remember you by is to give them something with your logo on it that is cheap and cheerful, fun and fabulous, inexpensive and interesting.

Here are 3 great ideas under 2 bucks.

Pop socket style phone grip

Everyone has a smart phone, why not give them the trending pop socket style phone grip with your logo on it. 500 pieces is $1.90 each.

pop out phone grips for your business logo or tradeshow giveaway

Silicone Phone Wallets

Keeping on with the theme that your customers smart phone is a great way to get your logo out there how about the Phone Wallet. 500 units is $1.48 each.

adhesive cell phone silicone wallet for logo

Key Smarter

Everyone has keys that jingle, jangle and get caught up in your pockets and tear your clothes. Is this the way anyone should live in the 21st Century? Get rid of the ring.

promotional keysmart key system for your business logo

Want to speak to us? Call  1-888-908-6932 -We Ship World-Wide!-or email us for info Email contact

 

You Should Market Your Brand This Way.

Embrace your inner geek. It will bump up your brand identity.

Getting geeky may be the solution to amp up your B2b marketing. It worked BIG TIME for Portland.

Promotional Products are a great way to better your brand image but often promo swag gets a bad rap. In fact, some of today’s less informed business to business marketers are of the opinion that the use of promo swag for marketing is an idea that is past its prime. I happen to strongly disagree.

In my expert opinion, it is not the idea or the effectiveness of using promotional swag to build your brand but there are 2 distinct problems with the current way promo is sold that affect their impact and usefulness in promoting your brand.

Point 1.

The first is the average mind-set and challenges of the local promotional products person (oh boy…here comes the hate mail). They are just not focused on what is trending and on point.

The average promo distributor has access to over 20,000 promo ideas, most of which have been around for decades and are a little tired and done to death. As well, the average age of the local ad specialty distributor is closing in on 58. This is a stat according to the Ad Specialty Institute (ASI).

This age is fine, I will be this age one day and some of our best friends are that age. The trouble comes with a willingness on the part of most 58 year olds and older to find ,embrace, understand and sell new trending ideas.

get your business logo on a pop socket for trade show promotional products and b2b swag. Popsockets are the top selling promotional product for tradeshows in 2018. Wholesale, imprinted and factory direct promotional popsockets are the perfect swag for conference giveaway, b2b marketing and trade show swag.

“Most new trends come to life from some part of our world’s youth culture!”

It is very common for the local ad specialty distributors to only sell and promote ideas that they are familiar with. In fact, common terms used by promo veterans include , “he’s a pen and mug guy” or “I specialize in wearables”. These translate into, “I am only comfortable selling a pen or a mug because I understand that idea!” or  “I like to sell clothes with your logo on it..things like t-shirts and golf polo’s”.

My observation. New ideas and trends are almost universally found and promoted by a culture of youth. It has always been this way and I think it will likely always be this way.

fidget cubes for your promotional marketing logo

fidget cubes for your promotional marketing logo

Point 2.

The second problem with the current promotional product sales paradigm is the idea of being on point and on trend with emerging ideas and products. “It takes a lot of energy and intelligence to spot a trend before it becomes outdated”.

At Tradeshow 8 we have a small team of trend enthusiasts who spend hours each day combing through Kickstarter, Etsy, YouTube and dozens of other sites and blogs looking to spot the next trend. They are, to say the least, a unique group of peeps.

“It takes a lot of energy and intelligence to spot a trend before it becomes outdated”.

folding stojo coffee cup for your business logo

folding stojo coffee cup for your business logo

What’s a Savvy B2b Marketer to Do?

Good question! In my opinion you have 2 choices. You could find the idea or product you want your logo on and then send that idea to your local promo distributor and ask them to find it and sell it to you. Or, you can make life simple and give us a call or email us an inquiry. Call- 1- 888-908-6932 or email [email protected]

Sam Allen

keep portland weirder

keep portland weirder

laptop pocket for accessories

folding coffee cup with your logo on it.

 

 

 

 

 

Bumbershoot Music Festival Makes Sure Attendees Are Fully Charged

Seattle music festival considers giving out custom Bumbershoot power bank for every ticket sold!

Bumbershoot will help keep patrons fully charged for the labor day long weekend music festival by handing out a custom powerbank with every ticket. One of the worst problems with going to a music festival is running out of battery on your phone. All of a sudden you’ve lost your friends and have no phone to callanyone. Bumbershoot recognized this problem and wanted to do something about itfor their 48th annual festival.

The 2019 line up has not yet been released, but we are expecting to see some big names at this year’s event. Even better,attendees will leave the festival and will use their custom power banks when they’re back home, reminding everyone that this is the festival to be at if you live on the West Coast.

The custom power banks can hold a charge for hours on end and is a compact and convenient way to charge your phone in a pinch. The logo comes out clean every time and your customer service representatives are millennials who know what kind of promo gear this age group is looking for!

Call-1-888-908-6932  or email Sloan